DVD starter kits
by Glenn Hauman, posted Mar 23rd 2005 2:34PM
20th Century Fox Home Entertainment came out with starter sets for Buffy The Vampire Slayer, 24, The Pretender, and The Mary Tyler Moore Show yesterday-- 2 to 4 hour collections of episodes from the first season, priced to move at $9.99.
Fox has been incredibly aggressive in adopting the DVD model as a revenue source, and it's been hugely popular and profitable (according to Adams Media Research, revenue from three seasons of "24" on DVD had generated $72.1 million and six seasons of "Buffy" on DVD totaled $123.3 million in revenue by the end of 2004) and even led to the revival of Family Guy and Firefly. I look forward to seeing if this continues the trend.
Fox has been incredibly aggressive in adopting the DVD model as a revenue source, and it's been hugely popular and profitable (according to Adams Media Research, revenue from three seasons of "24" on DVD had generated $72.1 million and six seasons of "Buffy" on DVD totaled $123.3 million in revenue by the end of 2004) and even led to the revival of Family Guy and Firefly. I look forward to seeing if this continues the trend.

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