
Season one
Apprentice winner Bill Rancic is writing a children's business book. Let me repeat that with emphasis: he's writing a
children's business book. It's called
Beyond The Lemonade Stand: Starting Small To Make It Big. Ugh. At first I thought, "hey, that's kinda cute, kinda funny, a business book for kids." But then it hit me: kids who have lemonade stands don't do it for the business aspect of it. They aren't all little
Apprentices, walking around in little Brooks Brothers suits, carrying around straws and sugar packets in their briefcases, putting up their lemonade stands on the sidewalk like it's one of those incredibly stupid Apprentice challenges. And the age group he's targeting? 8 to 12 year olds. Yeah, sounds great. Another product to make kids grow up even faster. To look at the world even more cynically, more strategically. Then again, the business advice any
Apprentice could give could only be targeted for kids, so maybe he's on to something.
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