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May 16, 2012

The Cut: Premiere

by Deidre Woollard, posted Jun 10th 2005 1:02AM
the cutI was hoping that this show would be an intriguing mix of The Apprentice and Project Runway but what we got was mainly The Apprentice with a more fashionable cast.  And Hilfiger unfortunately is no Trump.  His attempt to be a hardass falls flat.  He just doesn't have the swagger to command the camera.

Tommy begins by meeting his 16 aspirants in Hilfiger HQ.  He immediately critiques their outfits.  Some folks are glammed up while some look a mite scruffy for a fashion gig.  Tommy picks the two most overtly fashionable, Julie and Rob, and has them pick teams.  Once they choose teams they learn that their first assignment is to design billboards for Hilfiger.    One team chooses a neon-striped skyline, the other chooses to make an abstract canvas and add on some Tommy insignia.  Basically it comes down to a new idea executed a bit cryptically versus an old idea done a little slapdash.  Once done with the billboard, the teams party it up and we are treated to Russian sexpot Vlada covering herself with bubbles for no real reason other than to get attention.  At the elimination, Hilfiger admits that he's a bit underwhelmed with both billboards but he likes that the use of the logo the 50th St. Team chose for Tommy NY and picks that team.  Next the standard boardroom "who-did-what" grilling of the losing team.  Tommy choses to eliminate personal shopper Amy saying that she is "out of style"(and I thought nothing could be worse than Heidi Kulm's 'auf weidersen').

The breakout annoyance seems to be Jeff (already referred to as Crazy Jeff by his teammates). Jeff starts out heavy on the hubris stating that he will win this and that "God probably took all day on me" and it only goes downhill from there.
 

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Carol

The Tommy Hilfiger brand of clothes was brought to my attention by a relative. When I saw the promos for The Cut, I was curious to know more about this designer. I was so disappointed in him and the show. It really looked like the show was trying to duplicate The Apprentice, but why? Why not have an original design of a show but with more taste than this one. The comments made by Hilfiger did not even come through clearly. We were looking at each other saying, "What did that mean?". If this is any indication of how the rest of this season will be..... I think I'll get out my DVDs. I was glued to The Apprentice III. I so hoped the objective of the tasks would be clearer and the way people would be asked to leave would make more sense. I was anticipating this show to teach America more about the world of design, but that is such a small part of what we get to see. I hope it will get better. I did agree that the TOMMYNY was the coolest part of either teams design. It will probably be a lasting logo for the company.

June 10 2005 at 3:18 PM Report abuse rate up rate down Reply
NC Pete

I didn't watch this series and probably won't. I feel that this reality thing has jumped the shark and doesn't merit my attention any more. I use this free time now to watch DVD's. Usually of older televison shows. An old episode of CSI is miles ahead of the "Reality" crap on now.

June 10 2005 at 10:34 AM Report abuse rate up rate down Reply
Emily

I agree with Verity, never mess with the logo. Just because a nobody thinks it should be in his favorite colors doesn't mean that you change a successful, recognizable icon. My cub scout den could have done a better job of painting that billboard. They are sitting there saying it looks good. Time for lasik everyone. The opposing team got it right, it looked like they used a sharpie. Although they apparently have never had any type of outdoor display experience. Maybe someone should have noticed that you can't even read the name Hilfiger from the street? Some font faces are not suitable in certain applications. Anyone who has designed a flyer would know that. The wide border would not have bothered me if they would have had something substantive in the center. They didn't. The only thing that saved the other team was TOMMYNY. That was a great idea - and that girl tried hard to steal Felix' thunder. Glad the other's backed him up. I was expecting more than a prissy Apprentice. I will be watching since there is very little else in the summertime wasteland of tv.

June 10 2005 at 9:08 AM Report abuse rate up rate down Reply
Verity

This show is absolutely horrible. It's like a minor league Apprentice. There is nothing cutthroat about the show; it's just very feminine fashion designers bickering. And that billboard task, does the losing team have no common sense? I understand it might be a little stylish to have a white border around a billboard, but that team only used no more than 50% of the real estate they were given. That one guest that Hilfiger brought onto the show to help critique the billboards pretty much summed up the series, exclaiming that he cares more about the original idea than how an idea is executed. I dont care how great and revolutionary an idea is, if the end result ends up looking like crap, who cares? Everything looks better on paper. I will admit, if anything, most of the contestants got me to dislike them in the first episode. Especially that Tommy guy, My favorite colors are purple, green and orange. So we should change the red/white/blue American flagship logo to match my needs.

June 10 2005 at 5:06 AM Report abuse rate up rate down Reply

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