This story from Wired highlights the fine line TV networks are walking in terms of latching onto the podcasting trend. On the one hand it's a great way to extend brand awareness and keep the audience listening to your product for that much longer. On the other it can be somewhat lame if you're talking about recapping entertainment programming.

Right now it seems much what the networks - and individual TV stations - are doing is repurposing content such as Meet the Press or other news shows. It will probably be a while before more stations/nets start producing original podcast content. ABC does this to some extent but that's all I can think of. And by a "while" I really mean "as soon as they figure out how to make a buck off of it".  Just so we're clear.