Previously on AdJab
by Chris Thilk, posted Aug 26th 2005 4:24PM
- Advertisers for this year's MTV Video Music Awards are looking beyond TV sets for and including the network's website for their campaigns.
- A recent study says the length of an advertsing campaign on TV needs to be about 50% shorter, meaning roughly two weeks long. Otherwise viewers begin grewing weary of the commercials and they're no longer effective.
- The stars of Desperate Housewives are increasingly being pursued to be spokeswomen/men in both television and print ads.
- The Campaign for a Commerical Free Childhood has some issues with the way ads are presented during Cartoon Network's new toddler-geared TickleU block of programming.