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The Apprentice: Martha Stewart: Episode 2

by Bob Sassone, posted Sep 28th 2005 9:33PM

The Apprentice: Martha StewartOr maybe this episode should be titled "Higher Ground: Tape 57 - Tapes 3/2/05, Airs 3/20/05," because that's the bizarre text that was in the middle of the screen for a full 30-40 seconds at the start of the show. Not sure what the hell that was all about

Tonight, it was the Battle of the Tulip Sellers, and it proved that there's a thin line between selling flowers on the street and straight up prostitution.

 

When Jim gets back to the loft after the boardroom elimination, the guys all hug him like they're all drunk at a bachelor party or something. Really weird scene. He brags about taking control in the boardroom (some comparison to chopping down trees or something).

Sarah calls Jim "unstable" and "ruthless." Which is a pretty good quick profile.

Julia calls and tells everyone to meet in front of their video screens (which we call a "television" in my house). This week's challenge: open a retail flower business. Team with the most revenue wins.

Chuck takes the lead for Matchstick. Their plan is to focus on just tulips, so they order 2000 direct from Holland. Jim wants to sell to hotels and starts arguing with Chuck via cellphone. Bethenny grabs the phone from Jim and they argue and then she argues with Chuck too. It's all very headache-inducing (for them and for viewers).

Shawn says there is something seriously wrong with the team, and that's an understatement.

Back at the loft, Bethenny wants kids to sell the flowers, but Shawn wants girls in Dutch girl outfits.

There's such chaos and arguing and just overall confusion that Chuck slumps against the wall and says he doesn't know where to begin. He announces to the team that he's turning over the leadership to someone else...and quitting the game! Everyone says no, no, no! Jim calls Chuck "my Everest," even though he really wants to keep Chuck around because he sees him as a weak link.

Primarius (aka TSN, the "Team with the Stupid Name") gets flower designer Rene Hofstede, who meets with the team (he lives right around the corner - don't tell me this isn't weirdly convenient), and he says that he'll need references if he's to work with them. Um, Rene, how about MARTHA STEWART? Or maybe DONALD TRUMP? Or maybe all the NBC CAMERAS, which are filming you right now? So contrived it's sad.

They tell him that it's a good opportunity to get exposure. Yeah, right. I know nothing about flowers (other than they sure do smell good!) and even I've heard of Rene Hofstede. He agrees to help out anyway.

Matchstick, 9pm: three of the women dress up in hot outfits like the kind you might see on Sex and the City and they go out on the street to get guys to come back to their place with them. No, to sell them flowers, silly! But it's so ridiculous. One of the women even mentions that she feels like a hooker. And, um, that's exactly what it seems like. It fails, of course.

Back at the retail space, Jim needs Brasso! But when Dawn gets back from walking the street she tells Jim she doesn't want to waste money (about $6) on Brasso. Jim tells her to leave, and for some reason she does. Chuck calls the project a "disaster."

Meanwhile, TSA is set up on Bleecker St. They're selling their various arrangements for between $45 to $150. People are coming in but not buying anything (neither would you if you were just spontaneously dragged off the street and asked to spend over $50). They persuade Rene to drop the prices, and the cash starts to flow in.

Matchstick has their three Dutch girls on the street corners, trying to get people to come into the store, or something. It's ridiculous.

In the boardroom, the final score is revealed: TSA sold $1886 worth of flowers, Matchstick sold $969. TSA wins again.

Their reward? They get to help out a housing development in Chelsea fix up their park. Um, this is a reward? Hey, I think it's a really nice gesture and certainly worth doing, but it seems like more like work or another challenge than a reward, you know?

Back in the boardroom, Jim and Dawn go at each other, and Chuck picks them to go into the boardroom elimination with him. Before they leave, one of the team member's actually asks Martha for help. She says she can't help them get along or be a cohesive team. She also mentions "Martha Stewart Living Omnimedia" approximately 47 times, in case anyone missed it (side note: Martha looks horrible in this segment, like her makeup didn't arrive in time or a light went out).

After, Jim calls Dawn a "virus" and they have to get rid of her. He also tells Chuck that he's "brilliant" and "I love you I love you I love you." Which is kinda creepy.

The three go back into the boardroom (Martha looks much better), and Jim and Dawn continue to go at each other. But Chuck takes "complete responsibility" for the team's failure, and Jim accuses him of trying to quit (sort of a sleazy "I'm with you but I'm against you" stategy, or something).

Martha says she needs a leader, and Chuck is not that leader. So she eliminates Chuck...but with no catch phrase! Unless you count "goodbye" and a handshake as a catch phrase. But that's certainly better than "you just don't fit in." I wonder if they originally filmed it like this or re-edited it after the catch phrase got such bad press? He leaves down the elevator and Martha writes her letter to him.

And then the coming attractions roll, and we see Donald Trump is on next week's show. Oh God.

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Duane

Jim is just so horribly transparent in his "look how bad I am" act that he just has to go, he's driving me nuts. The only intelligent thing Chuck said all show was "I knew these two had a conflict, so by taking them into the board room I figure either I'm leaving, in which case fine, or else one of them is, in which case no more conflict" or something like that. Half of that logic is right -- if two team members hate each other, I'd consider firing one if I had to (and have been in that exact situation before). The problem with Chuck was that he was too easy to say "It was all me, my fault, I quit, I hate this." Martha almost seemed disgusted by it all. Best moment was actually when one of the women said "I'm so ashamed I could cry" and Martha very quickly and directly said, "Do it and you're out of here." I think I could enjoy Martha with a bit of an edge. I can't stand the "make sure to mention the entire company name 47 times" Martha, but the "You people disgust me" Martha is cool.

September 29 2005 at 10:13 AM Report abuse rate up rate down Reply
Nadia

Wow Gerald, I was almost with you for point 1, but then you kinda turned into Jim from Matchstick. I thought this was a great episode. I was really glad to see that the tag line was scrapped, and it's sort of fun to see the creative team devolve. I thought the reward was a great idea. It seems like Martha loves gardening, so to have the chance to garden for a good cause would be a real reward for her, and I think she wanted to pass that message on to the team members (one of whom seemed to get the message and started crying during the post interview). Anyway, the ep was good enough that I'll be watching next week.

September 29 2005 at 7:39 AM Report abuse rate up rate down Reply
Gerald Keep

Martha should have considered other options before diving into the Apprentice contract with Mark Burnett. I attended a Martha Stewart Meetup session before she was released from Alderson FPC and several fans discussed a comeback plan originated by Edd Townsend. Since then, Townsend's plan faded as MSLO seemed to ignore Martha's fans including Mr. Townsend. To relay what one Yahoo Message board poster stated: (1) There is way too much silly-willy crap on the Apprentice Martha TV show. This entire TV scene of all these shows is simply Martha's plot of using Mark Burnett's vast resources to repair her "pityful tarnished image", although she is buying the opportunity from Burnett via MSO stockholders and stock market procedures. (2) Martha is trying way too hard to become the woman version of a pseudo Bill Gates... richest woman in the world and she thinks the public is too frigging stupid to realize it. She certainly wants to take over the world as far as personal wealth at the cost of her own soul. She has no concept at all concerning an inner core belief of eternal life and a true absolute living God. Her continuing exposure to her atheist "friend in Seattle, Charles Simonyi" has evidently led her to believe that it is perfectly ok to lie, cheat, steal, claw overtop anyone, host wicked parties (see Spinoffering's Roman Orgy breifing) ( http://finance.messages.yahoo.com/bbs?.mm=FN&action=m&board=1600429531&tid=mso&s id=1600429531&mid=145914 ) and to do it all while sneaking it by the laws of our country and the laws of God (not the God, Mr. or Mrs. Yoga, that Martha refers to as THE GOD). The God that made this universe is not some baldheaded Asian fat Buddhist dude listening to a woman sitting on a multi-colored rug in front of him (a frigging stone statue) with her legs crossed with palms upward, eyes closed, and buzzing a bunch of ridiculous sounding chants like some sleepy child with a wind-up toy mouse stuck up his ass. (3) These unrealistic Mark Burnett Production TV shows are plots that are quickly turning MSLO into a pathetic joke. This is sad for MSO investors. Hell, take a look at the stock charts for the past two weeks! (4) Martha would be better off leaving the United States and moving to some other country or better yet stay aboard Simonyi's M/Y Skat yacht and circle the globe in International Waters so that her MSLO staff could have the chance to properly function for once. I also wondered if Burnett's crew originally filmed it like this or re-edited it after the catch phrase got such bad press. Martha seems to be faking out her fans.

September 29 2005 at 3:33 AM Report abuse rate up rate down Reply

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