Powered by i.TV
May 21, 2012

Sweeps stunts to make you watch

by Anna Johns, posted Nov 4th 2005 9:12AM
Trump_DarthIt's that time of year again. Networks go to great lengths to hijack your eyeballs in order to set higher advertising rates for themselves. They bring in celebrity guest stars, kill off your favorite characters, and have girls make out (did anyone see The O.C. last February?).

Hello, sweeps.

What gimmick will get you to set your TiVo to record? There are quite a few unusual options this time around:
  • It all starts this Sunday, November 6 on NBC when actors--I mean, presidential candidates--faux debate each other live on The West Wing. Because everyone loves a debate.
  • Is real life more interesting than fiction? In the celebrity cameo department, Demi Moore's former husband (Bruce Willis) and her current husband (Ashton Kutcher) will appear as adversaries on That '70s Show when Kutcher makes his big return on Wednesday, November 16.
  • Maybe underwater magic is more your speed. On Sunday, November 13, NBC airs Penn & Teller: Off the Deep End, a two-hour magic show done underwater. Don't worry, this also has special guests, including psychic dolphins and a disappearing submarine.
  • And speaking of sinking ships...on Thursday, November 10, The Apprentice contestants come face-to-face with storm troopers when they're tasked to come up with a marketing campaign for the release of Star Wars: Episode III on DVD. Maybe Chewbacca can give Trump some grooming tips.
  • The CSI franchise is offering up a double threat when it debuts Madonna's new song, Hung Up, on crossover episodes of CSI: Miami and CSI: NY on Monday, November 7 and Wednesday, November 9 on CBS
  • Will you see dead people? See what Allison sees when Medium goes 3-D on Monday, November 21 on NBC. Where do I get my 3-D glasses?
  • He jumped on Oprah's couch, knocked up a teen idol, and played doctor with Brooke Shields' post-partum depression. Will Tom Cruise be Number 1 on Barbara Walters Presents: The 10 Most Fascinating People of 2005? It airs on Tuesday, November 29 on ABC.

Add a Comment

*0 / 3000 Character Maximum

2 Comments

Filter by:
Jon

Donald Trump fires Chewbacca in the TV ads so Trump can't be too happy with him. Or maybe Donald Trump is jealous of Chewbacca's hair.

November 05 2005 at 12:09 AM Report abuse rate up rate down Reply
Evadne

Medium in 3-D? You've got to be kidding me! VH1 just got done making fun of 3-D, and it was already an old joke when they did it. I'd love to have been in on the pitch meeting for that one.

November 04 2005 at 10:53 AM Report abuse rate up rate down Reply

Follow Us

From Our Partners