Powered by i.TV
October 21, 2014

Olympians have a mini-movie on NBC

by Anna Johns, posted Jan 7th 2006 8:30AM
I am a total sucker for the Olympics, but I really hate all the cheesy, promotional crap that goes with it. This time around, NBC and Chevrolet are teaming up to feature some camera-friendly Olympians in their very own mini-movie. Oh, joy. It airs during Las Vegas on NBC in February and it'll also be included with advertisements before the trailers start at AMC, Cinemark, Regal, UA and Edwards movie theaters. Now, I clearly remember the little mini-movie that Chevrolet did during the last summer Olympics where a bunch of athletes call each other and drive their own Chevrolets to Athens (way to carpool, guys). I wanted to throw something at the movie screen everytime I saw it. Why? As a general rule, athletes can't act. You hear that, advertising geniuses? Athletes. Cannot. Act. This time around, the lucky Olympians are halfpipe snowboarders Kelly Clark and Ross Powers, alpine skiers Eric Schlopy, Ted Ligety, and Julia Mancuso, freestyle skier Toby Dawson and snowboarder Seth Wescott. They're all somehow paired up with the cast of Las Vegas and then whisked off to Torino, Italy for the competition. There will also be a behind-the-scenes mini-mini-movie of the mini-movie on NBC's website.

Add a Comment

*0 / 3000 Character Maximum

1 Comment

Filter by:
Jeff

Well, it aired last night. I felt like I was hit up side of my head by this one. What a strange segue from show to advertisement - a strange combination of Las Vegas, Snowboarders, Olympic fans, cars, and stupidity.

January 10 2006 at 8:36 AM Report abuse rate up rate down Reply

Follow Us

From Our Partners