Wal Mart's questionable recommendations
Hey
students, see if you can figure out what's wrong with this scenario:
You click over to Wal-Mart's site to purchase a copy of the Planet of the Apes TV series on DVD. You click on the DVD and are given a list of similar movies as recommendations. Oddly enough, all the movies feature African-Americans. It seems this bit of covert online racism set off some backlash recently, which isn't difficult for Wal-Mart to conjure up since most people don't need much recourse to hate the mega-chain. The company itself issued an apology, but it still remains unclear as to just why it happened in the first place. The company says it was promoting films with African-Americans in honor of the upcoming Martin Luther King, Jr. holiday, but that doesn't quite explain this incident.

1 Comment