British TV to air Sodoku puzzle-solving show

Sodoku seems to be sweeping the world, isn't it? There seems to be a puzzle in every newspaper in the country now, becoming more popular than the crossoword, word find, and Jumble, all at once. Well, in England, the craze has graduated to the next logical step: Sodoku is getting its own TV show! ITV2, the UK's most watched digital channel, will air an audience-participation Sodoku game, where viewers call in to a toll number (the call will cost 60p) and give their solutions to the 9x9 number puzzle, with the chance to win cash prizes large and small.

Sounds scintillating. Reminds me of the video game program that was on Channel 11 here in New York (WPIX), where kids would call in and yell "PIX! PIX! PIX!" in order to move the gun/shooter/runner/etc. on an Intellivision video game. All that show did was make me want to buy an Intellivision and play the game myself. But I was stuck with an Atari. Ah, well.