CBS drops Nick Jr. programming
by Chris Thilk, posted Jan 20th 2006 2:29PM
As part of the split between them and Viacom, CBS will
drop the Saturday morning block of programming airing under the "Nick Jr. on CBS" banner. That means no more
repurposing of Blue's Clues, Dora the Explorer or any other Nick properties. Come fall CBS will partner with
DIC Entertainment for a three-hour block of programs that - and this is the important part - fulfill FCC
requirements for kids shows. DIC currently does this exact same sort of thing for other networks such as Fox and
Tribune Entertainment. Some of the shows included in the block will be Strawberry Shortcake, Trollz and
others. The programming block will not be re-branded with DIC's name as it was with Nick Jr.
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