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August 29, 2015

Web, television get equal time

by Anna Johns, posted Jan 31st 2006 3:03PM
Internet users are surfing the web as much as they are watching television, according to a study done by JupiterResearch marketing firm. Researchers found that internet users spend about 14 hours a week online, which is the same amount of time they spend watching television. It also found that television, books and newspapers are losing viewers and readers who are opting to spend time online. That's a trend that has become pretty obvious to the bigwigs at television networks, because most of them have brought their content online for all of us geeks.

How much time do you spend on the internet and watching television each week? I'm not sure of the hours, but I know I spend way more time online than I do watching television.

[Via Lost Remote]

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Reid Sorenson

The problem with this study and others like it is that it's based on self-reported survey data. You can't ask people to estimate how much time they spend doing something as lazy as watching TV and expect them to tell the truth--or even know that they're lying. Direct monitoring is the only way to get an accurate read.

Nielsen data, based on a combination of daily diaries and direct measurement through electronic People Meters, suggests that the average person watches more than 30 hours of TV per week. This varies from young men and teens at the lightest averaging in the low 20s to older women who can rack up as much as 60 hours of viewing in a week.

The average person with an internet connection spends around 12-14 hours per week online, when measured in a similar manner by Nielsen NetRatings. That ranges from less than 2 hours for little kids, to over 20 hours for Men 55-64 -- or at least the relatively small percentage of them who have access at all.

January 31 2006 at 8:08 PM Report abuse rate up rate down Reply

With the exception of a few shows, (Housewives, Grey, Numbers, etc.) I usually have the TV on for background noise only.

Most of the time, I'm surfing the net while listening to music (Sirius or http://www.Pandora.com/ ) and watching TV. I'll mute the music durring the show and mute the TV durring the commercials. No wonder I have a short attention span!

January 31 2006 at 5:42 PM Report abuse rate up rate down Reply

My problem is that with the wireless connection, I actually watch TV while surfing/working with the laptop on my lap. So I probably spend more time on the Internet than watching TV, but I am sure I probably spend way too much time with both.

January 31 2006 at 4:32 PM Report abuse rate up rate down Reply

I easily spend 3 times as much time surfing the net than I do watching TV, especially now that I'm at college. I was always a tech girl when I was in high school, staying up till the wee hours of the night on occasion reading random sites, but this habit has only been exacerbated by the fact that my dorm only receives about 6 channels, 3 of which (WB, UPN, and FOX) are fuzzy and inconsisten to begin with. It's actaully prompted me to buy episodes of Lost and Commander in Chief from iTunes, since the quality of the broadcast version is sub par when compared to the 2 dollar version I can buy

January 31 2006 at 3:57 PM Report abuse rate up rate down Reply

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