Tivo users heart Ameriquest

You know, I thought the whole point of owning a Tivo was so you didn't have to watch commercials, but that didn't stop Ameriquest's ad titled "Friendly Skies" from being the most replayed spot among Tivo users during the Super Bowl. Another Ameriquest spot, also from the same campaign, was the second most replayed ad. In the first, a woman trying not to disturb a sleeping man on a plane ends up on top of him when the plane hits some turbulence. In the second ad, two doctors kill a mosquito but relatives think they actually killed the patient. You can watch both spots here, and then, like me, wonder why people found these ads worth viewing twice. I mean, they're mildly funny, but they're not "I have to watch that again" funny, are they?