F/X gets creative with marketing Black.White

While HBO is tapping into Google Maps to promote the upcoming season of The Sopranos, F/X is taking its promotions to MySpace. Starting today through February 26th, F/X is offering a new music video by Ice Cube to MySpace members (it's also available on the show's official website). He's the executive producer on the race-swapping documentary, Black.White, and sings the title song, Race Card. After Feb. 26th, the video will also be available on AOL, Yahoo!, TVGuide.com, and BlackAmericaWeb.com and it will also be available cell phone users of Sprint Nextel and Boost Mobile networks.

F/X found huge success with its MySpace page for the Carver mystery on Nip/Tuck last season and is hoping for the same "viral" marketing in the case of Black.White, which premieres March 8 at 10 pm.