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Sears eyes Pennington

by Adam Finley, posted Mar 4th 2006 10:59AM

ty penningtonThis should probably come as no surprise to anyone, but Sears is giving serious consideration to kicking Bob Vila to the curb after sixteen years and bringing in magniloquent hugmonster Ty Pennington. Chris, over at our pal Ad Jab, picked up on this tidbit. The company and its Craftsman tools are already heavily associated with Pennington's Extreme Makeover: Home Edition. However, Sears has not made any definite plans to sign Pennington on as a spokesman for their Craftsman line of tools. Speculation is that he may be a bit too "touchy-feely" for that particular product line.

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Brent McKee

But I seem to recall that Pennington has done several ads for Sears in the past year or so, while I haven't seen much of Villa on TV recently...or maybe I'm just not looking in the right places.

March 04 2006 at 1:20 PM Report abuse rate up rate down Reply

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