Simpsons live-action video a marketing campaign
by Anna Johns, posted Mar 13th 2006 9:03AM
This way cool live-action version of the opening sequence of The Simpsons might be a little less cool now that we know what it's about. It turns out, the video is part of a viral marketing campaign by UK broadcasting network, Sky. The network and its ad agency created the dead-on, live-action video as part of an on-air promotion for The Simpsons. They even had the blessings of Simpsons producers and creator Matt Groening. The ad gurus thought it was so cool that they decided to launch it on the internet and just let word-of-mouth go to work for them. Obviously, they were successful. The video is huge right now. And, unlike NBC, Sky has no plans to pull it from the 'net.