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October 31, 2014

Discovery Kids breaking with NBC

by Anna Johns, posted Mar 17th 2006 10:01AM
discovery kids nbcNBC has to look for new Saturday morning programming. For the last four years, Discovery Kids has paid NBC to air programming from 10 am to 1 pm on Saturdays. The deal was an effort to expand the Discovery Kids brand, which it did by more than 100 percent, growing from 21 million to 43 million households since 2002. Discovery didn't give any reason for splitting from NBC, but NBC said the split was amicable and in the best interest of both networks.

More changes are underway on Saturday mornings. CBS is developing a three-hour kids' entertainment block called CBS Secret Saturday Morning Slumber Party, which debuts this fall.

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