Canada, meet MTV
MTV is coming to Canada in a very big way.
For years, MTV was banned from launching on Canadian Radio-Television by television watchdogs. MTV made a brief
appearance from 2002 to 2004, but went off the air after receiving a dismal audience. Beginning today at 6 pm ET, MTV
will launch on a number of platforms. First, MTV is launching an analog channel that is tailored to the Canadian
audience, with original talk shows and documentary programming. It also launches a broadband channel, called MTV
Overdrive, which makes all sorts of MTV content available for viewing on high speed internet. There will also be
MTVonCTV blocks of programming six nights a week on CTV, video available for download on iPods and the like,
and Video on Demand.Canada, there's something you should know about MTV. It's called Music Television, but there's rarely any actual music.

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