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Primetime TV becomes Home Shopping Network

by Anna Johns, posted Mar 21st 2006 8:49AM

kellie pickler nicole miller dressProduct placement doesn't even begin to describe this doozy. The fashions and furnishings from some television shows and movies will soon be available on a new website, called StarStyle. At least six production companies, including 19 Entertainment, which produces American Idol, will make clothing, furniture and other items seen on the shows available for purchase on the website. You can shop by show, product, or brand name. You can even shop by character, meaning that you can buy the same (but not the exact) Nicole Miller black dress that Kellie Pickler wore last week on Idol. Yes, you can also get the 'Ace' look. There are 'set tours', where you pick out and purchase furnishings from all sorts of shows including As the World Turns, Guiding Light, and The Young and the Restless. Soon, the website will also allow you to shop the fashions in music videos. Does that include gold teeth and Bentleys?

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Lampbane

Reminds me of the catalog from the Truman Show.

March 21 2006 at 12:02 PM Report abuse rate up rate down Reply
Cheryl W

The As Seen on TV site was for items shown on infomercials on TV. This is completely different and unfortunately, millions will spend their money on these things. I wish that people could realize the incredible value of their own lives and the opportunioities they have each day to be a star to someone, a hero in their own communities. Instead of spending 500.00 on a dress to look like Pickler, spend a day mentoring a young kid in trouble, more productive and less costly... donate the money to a school library, or a summer reading program, etc... Get the point?

The site, however, will be wildly popular, I expect it will make tons of money.

March 21 2006 at 10:52 AM Report abuse rate up rate down Reply
Gig

My personal wayback machine is on the fritz but I remember a website doing something like this several years ago. It was call something like "Saw it on TV" or "As Seen on TV". It got some hype then went away as many of the dot COMs of the day.

March 21 2006 at 10:37 AM Report abuse rate up rate down Reply

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