E! teams up with YouTube
by Anna Johns, posted Mar 29th 2006 10:44AM
While YouTube isn't getting any
love from networks like NBC and
CBS, cable channel E! recognizes a
good thing when it sees it. E! will spin-off a web-only segment of its original series The Soup, exclusively
for YouTube. It's called Cybersmack and it's described in The Hollywood
Reporter as "a compilation of user-generated video clips that satirize pop culture." I suppose that
includes all those mock Narnia
raps and all the videos making fun of the "My Humps" music video by the Black Eyed Peas. Cybersmack
launches Friday. Best clip wins $25,000. The deal also gives YouTube permission to provide clips from other E!
programs.