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Katie Couric set to move to CBS -- BREAKING NEWS

by Michael Sciannamea, posted Apr 2nd 2006 7:08PM

katie couric; cbsWe've been reading these rumours for months now, but it finally looks like the speculation is about to end. TV Week says that Today Show diva Katie Couric is about to sign a deal to become the anchor of the CBS Evening News. An announcement is said to be coming this week. If the report is true, it'll be interesting to see how NBC handles it. Will they allow Katie to continue on the Today Show until the end of her contract in May and have a big farewell event at the end? Will they let her out of her contract early and have her join CBS right away? (Extremely doubtful on that one!) The article goes on to say that The View's Meredith Vieira is being considered, among others, as a candidate to take Couric's slot. (Anyone but Star Jones!).

Will Katie Couric bring viewers back to the CBS Evening News? Certainly, there will be quite a bit of interest just for curiousity's sake, but will it last past the first few weeks? This oughta be good...

 

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dano50

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May 08 2008 at 12:34 PM Report abuse rate up rate down Reply
Claudia McClellan

I hope that Katie will get down to the truth of the matter.

July 27 2006 at 8:36 PM Report abuse rate up rate down Reply
Jane S.

I think if Meredith Viera were to fill Katie's position I would stop watching the "Today" Show. I think Campbell Brown would be an excellent choice.

April 06 2006 at 10:14 AM Report abuse rate up rate down Reply
Mike

I believe that Katie will be a great assett to CBS. No one can replace Dan or Bob, but it will be a nice change of pace.

April 04 2006 at 8:07 PM Report abuse rate up rate down Reply
Lorraine

Can anyone recall the name of the fill-in host (female) that was on the Today Show...hasn't been around since before the Olympics...thank goodness! She had a big horse-mouth laugh and did way too much slapping and interrupting. So glad she's gone, but wish I could remember her name.
Also, wherever Katie goes, hopefully she will also quit interrupting people and trying to act hard ass to some guests.

April 04 2006 at 10:22 AM Report abuse rate up rate down Reply
James

GEE...WHAT A PERFECT REPLACEMENT FOR RATHER AND AS IF HER EGO WEREN'T OVERBLOWN ALREADY. CBS...AREN'T THEY OWNED BY THE CHINESE? YOU'LL REMEMBER...OUR COMMUNIST ENEMIES

April 03 2006 at 5:42 AM Report abuse rate up rate down Reply
Walt

I realize what I'm about to say is obvious:

There's no guarantee that Katie's audience will follow her to the Evening News on another network.

Therefore, this deal will look terrible when her numbers drop the CBS Evening News back into third place. Listen, I understand the bit about getting away from the grandfatherly like geezers who normally read the news. I understand about getting a news reader with charisma. Charisma trumps ability when you're talking about a TV news reader.

But if anyone thinks Katie's "goodwill" will last long at CBS, they're sadly mistaken.

First we'll hear the public cat scratching from every pundit and quasi-TV-personality with screen time.
Expect comparisons of CBS buying Katie like Sirius satellite buying Howard Stern.

Second, we'll have some memos detailing the CBS internal grumbling.

Third, the ratings watchers will key in on their analysis of the week's ratings, like two weeks is enough to judge how successful a huge comittment like Katie's contract is.

And lastly, the monthly news magazines will try to come up with a "What's Next For Nightly News? Will it perish in the cachophany of other news sources?" take on how important (or not important) having a "name" for a news reader in the first place. Comparisons to the ABC approach with the split anchors will be made, noting that one anchor of the pair went to Iraq to read his share of the news only to be seriously injured in a roadside attack.

In the end, the ratings will go up for CBS, but not by enough to justify the cost in and of itself. However, buying such a name for the CBS Evening News will most certainly show how CBS News is trying to remain important. Well... that's what they'll tell themselves, anyway.

Me, I think it's a huge waste of CBS' money.

April 03 2006 at 1:49 AM Report abuse rate up rate down Reply
Roy Gumbs

Katie Couric is very charismatic and I think under rated. Prejudice against a woman is clearly evident. It's the same prejudice that's preventing the election of a female President. There are a lot of intelligent women out there who are smarter than the current President.

April 03 2006 at 1:40 AM Report abuse rate up rate down Reply
Angela

If Katie goes to CBS I would watch the nightly news for the first week out of curiosity, then after getting bored with her, I would go back to watching Brian Williams. She is too bubbly and perky to deliver "hard news." She should stay put where she is.

April 03 2006 at 1:21 AM Report abuse rate up rate down Reply
Jeaneen

Oh thank God now I can go back to the Today Show. I so like everyone there but the blathering Katie. I cannot stand to hear someone like her who makes millions of dollars a year thinking she is bonding with the rest of us by talking about how they are so frugal. It is soooo phony and unreal. She is sitting there in high heels that could feed my family for a week, blathering. I do wish they would promote Ann Curry she is real, smart and always on the point. She makes no bones about being fakey frugal.

April 03 2006 at 1:06 AM Report abuse rate up rate down Reply

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