Chris Farley a posterboy for drug & alcohol treatment

The family of Chris Farley has given approval for his image to be used on outdoor advertisements for alcohol and drug treament from Hythiam Inc. The ads will feature a photo of Farley and the text, "It Wasn't His Fault." Chris Farley died eight years ago from an overdose of morphine and cocaine, at the age of 33.

The first billboard will appear on Monday near the Chateau Marmont, the hotel on Sunset Boulevard where fellow SNL alum John Belushi died of a drug overdose in 1982. Several other billboards will appear in the Los Angeles area. Executives for Hythiam Inc. say they are in negotiations with the estates of other dead celebrities to use their images for the same campaign.