TV Guide goes blog ... wonder where they got that idea?

I don't know if you folks have noticed, but it looks like TVGuide.com is slowly starting to blogify. A few weeks ago, the site converted its Watercooler column into a blog format, covering more shows than they did when it was just a standard online column.  Now I see that they've pretty much converted most of their features into blog format, under an umbrella called Expert Blogs. This includes the Televisionary, FlickChick, Matt Roush's Q&A, and The Ausiello Report. All blogs allow people to comment.

Gee... that format sounds a bit familiar, doesn't it? Wonder where they got that idea from?

I kid, I kid... I only joke out of love. Actually, this is not a big surprise, since Ausiello mentioned this to me in an interview I did with him last month.  The format does seem like it might be a bit unwieldy in some cases (like the Q&A columns like Televisionary), but I'm sure they'll work out the kinks at some point.