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The Daily Show's John Hodgman is not cool

by Anna Johns, posted May 2nd 2006 6:16PM
john hodgman
John Hodgman, author of The Areas of My Expertise and 'Resident Expert' on The Daily Show, is starring in the new advertisements for Apple. Hodgman plays a PC. With his hair combed the way it is and his glasses and suit, he kind-of resembles Bill Gates, doesn't he? Just like on The Daily Show, Hodgman plays it totally straight and it's pretty darn funny. Either he's a PC with a cold, or he has to restart, or he can't talk to the hot Japanese girl who is talking to the cool Mac. Interestingly, the super-hip Mac is played by Justin Long, who has played some memorable geeky roles in Galaxy Quest and Dodgeball.

Check out all the ads here. My favorite personal favorite is 'Viruses'.

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Reuven

Great ads.

My Canon Powershot S70 won't work with XP. Sure, XP recognized it, but when I installed the drivers to try to actually transfer photos over USB, it claimed it couldn't find some necessary DLL. So I just use a card reader.

May 03 2006 at 2:06 AM Report abuse rate up rate down Reply
Jason Anderson

"who has seen a digital camera that isn't immediately recognized by XP as soon as you plug the USB in..."

*Raises hand*

Actually, I've also seen an OEM Keyboard that wasn't recognized by XP. Emphasis on ORIGINAL EQUIPMENT MANUFACTURER.

Best Apple commercials in a long time. This includes the Switch campaign.

May 03 2006 at 12:07 AM Report abuse rate up rate down Reply
doc

I never thought Apple would be able to come up with an ad campaign that would make me long for the days of the horrid switch ads, but they have done it. These commercials are just stupid. The only silver lining to the campaign is the inevitable flood of spoofs that is sure to come.

Also, I agree with Mark. What kind of jacked up cameras are people buying that don't just work in XP?

And I type this from OSX Tiger on an iBook that only reboots when required by an update.

May 02 2006 at 11:17 PM Report abuse rate up rate down Reply
Joe

i love that they got justin long to do this.. perfect casting. it's not saying that macs are 'cool' it saying they're just a cooler brand of geeky, which has me sold.

May 02 2006 at 11:11 PM Report abuse rate up rate down Reply
Mark

Hillarious stuff. But as much as I found the presentation and delivery by the two actors / comedians to be funny, I also found Apple, pushing stuff that was probably more true 10 years ago than it is today, to be hillarious as well. I mean, who has seen a digital camera that isn't immediately recognized by XP as soon as you plug the USB in...

And I type this from an XP setup on a Vaio that hasn't been rebooted in about 2 months.

May 02 2006 at 9:33 PM Report abuse rate up rate down Reply
tozmervo

You should take a listen to Hodgman's work on This American Life (http://www.thislife.org). It's brilliantly funny and entertaining work - better than what he does on TDS. You can find his stories by searching for his name.

May 02 2006 at 8:12 PM Report abuse rate up rate down Reply
Thomas

I'd be interested as to what Carissa loves on a PC that isn't available or couldn't be replaced on a Mac, and I'm aware this isn't TUAW.

May 02 2006 at 7:16 PM Report abuse rate up rate down Reply
Carissa

I love Justin Long - I've seen Dodgeball about 20 times. I have kind of a geeky crush on him. I am so stodgy that I didn't even know Macs didn't get viruses. Too bad everything else I love is on a PC, or I'd think of switching. Amazing what a commercial can teach you. !!!

May 02 2006 at 6:26 PM Report abuse rate up rate down Reply
Joel

Of course, Justin Long was also in Ed! Remember Warren?

Hodgman's perfect for playing the stodgy old PC. And I'm a PC user.

May 02 2006 at 5:58 PM Report abuse rate up rate down Reply

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