Television for babies: Let the debate begin
I suspect that the pitch meeting for this new channel for babies sounded like something from Death to Smoochy, where television execs who look like Jon Stewart and Catherine Keener talk about how babies are an undiscovered television demographic.Launching today on DirecTV is BabyFirst TV, with all-infant programming all the time. Programming will include stuff from Brainy Baby and First Impressions DVDs, as well as a storytime. No other information is available and the network's website wasn't working as of midnight Wednesday.
Television for toddlers is a hot button issue with a lot of parents, parenting experts, and those who just like to weigh in on such things. The American Academy of Pediatrics advises against babies watching any kind of television (did anyone tell this to the folks at Baby Einstein?). However, studies show that an estimated 68% of children under 2 watch at least one video a day and... this shocked me... 26% of kids under 2 have a television in their bedroom. Wha?
The creators of BabyFirstTV are getting a lot of flack from parenting experts who say that their programming gives parents an excuse not to interact with their children. The people at BabyFirstTV say that their programming--for babies six months to three years old--is meant to encourage interaction between kid and adult. Oh, and it's $10 a month to subscribe.
P.S. I didn't create the channel, I'm just the messenger. Feel free to direct your comments at Regency Enterprises and DirecTV.

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