Martha Stewart to launch online social network
Inspired by the success of social networking sites like MySpace, Martha Stewart Living Omnimedia is planning to launch a similar site aimed at women ages 25 to 45. The new network is set to launch in the latter half of 2007, though that could change. Rather than exist as a separate site, the new network, which will allow women to share recipes, pictures, and household tips with one another and various experts, will be integrated into Stewart's main Web site. Now that Rupert Murdoch's News Corp. owns MySpace I'm hoping the competition might eventually lead to some kind of apocalyptic battle between these two media giants, a la King Kong vs Godzilla.