Powered by i.TV
July 30, 2014

Free web TV is a hit. Go figure.

by Anna Johns, posted Jun 20th 2006 9:04AM
abc logoHey! This video-on-the-internet thing just might be a good idea. That's the word from Disney this morning, except in a much more dignified manner. The company is declaring its free web video trial a success... and with good reason. During the first month of the trial, Disney reports that more than 11 million people watched free ABC programming (Lost, Alias, Desperate Housewives, Commander in Chief) on its website. And, an exit survey of users shows some astonishing news: 87 percent of respondents said they could remember which advertisements preceded the program they viewed. Compare that to the typical ad recall of 40 percent for television viewers. Wowza. You web users are smart cookies.

Disney is re-tooling the media site and will launch version 2.0 this fall, for which it should have no trouble getting advertising.

Add a Comment

*0 / 3000 Character Maximum

3 Comments

Filter by:
etana

I definatly found this helpful when my VCR died, and I missed Lost. However, it is not the same as watching regular TV, and will not work as a complete replacement. Computer screens just aren't big enough.

June 21 2006 at 1:15 PM Report abuse rate up rate down Reply
Samuel McConnell

And just watch, as all the local affiliates wither away and die...

June 20 2006 at 10:33 AM Report abuse rate up rate down Reply
gwangi

I was a bit weary of what they were trying to do, but I checked it out and to be honest it was done extremely well.

June 20 2006 at 9:16 AM Report abuse rate up rate down Reply

Follow Us

From Our Partners