AXE webisodes crossing over to television

A series of web videos produced for Axe deodorant are so popular that they're coming to television. The web series is called Evan and Gareth (www.EvanandGareth.com), and it's about two guys who go around the country giving dating advice and making jackasses of themselves by hitting on Playboy models. It's goofy. And watch-able, since each clip is no longer than 2 minutes. I honestly hadn't heard of this little Evan and Gareth phenomenon until this news, but lots of other people have seen it. 10 million people, to be exact. Axe says most of the viewers are 15-25 years old. Hello, key demographic!

While a production company and a marketing company are the ones teaming up to bring the series to television, no network is currently on board to air it.

[Via TV Tattle]