
According to a new study from Brandimensions, the new show with the
most buzz leading into the Fall TV season is
Studio 60 on the Sunset Strip. That conclusion was drawn from a monitoring of online discussions and mentions. A bit over 22 percent of those, the study says, were relating to
Studio 60. So almost a quarter of the online discussions regarding the upcoming TV season involved in some way shape or form that one show. The next highest ranking belonged to fellow NBC program
Heroes, with 9.3 percent.
Studio 60 is also the show most people are feeling warm and fuzzy about, with a 3.81 "sentiment" ranking. All that adds up to the potential for a big move by NBC out of the ratings doldrums and back into first place. Of course buzz doesn't always translate directly into ratings but the folks at NBC have to be feeling pretty good about this right now.
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