Networks practice a little cross promotion

This summer, NBC and CBS are working hard to drum up excitement for shows that air on cable channels owned by the networks. On Saturday, CBS will air the season premiere of Showtime's new drama, Brotherhood (read Annie's early review). And, for the next two Mondays, NBC will air the first two episodes of this season's Project Runway, which usually airs on Bravo. NBC has already done this with The 4400; airing a wrap-up of the program on its network in hopes of getting viewers excited enough that they'll switch on over to USA. Hopefully NBC will show a little love to Battlestar Galactica when it returns in October. And ABC has been playing episodes of ABC Family's new hit, Kyle XY, on Friday nights.

Whether this "cross-pollenation" works is anybody's guess. Except for Project Runway, these shows aren't exactly getting prime real estate when they do air on the major networks.

[Via TV Tattle]