I'm a Jersey guy who hates the state's new Bon Jovi ad
Yesterday on AdJab, I mentioned the fact that the Bon Jovi song "Who Says You Can't Go Home?" is now being used to promote New Jersey tourism. The ad plays ad nauseum on New York TV stations, and I've got to tell you, it's driving me batty. First of all, I've never been a big fan of Bon Jovi, despite my Jersey upbringing (and, no, I'm not a big Springsteen fan, either. As far as New Jersey bands go, I like The Smithereens and Yo La Tengo, among others of that stripe), so hearing ol' Jonny sing over and over makes my ears itch. Second, the song is actually a country song, the first song by a rock band to hit #1 on the country charts. And third? It's a pretty generic tune, and not even that catchy. Actually, it sounds more like an ad jingle than an actual song.This has to be distressing to all Bon Jovi fans. I mean, the band you've been following for twenty-odd years is now being out-rocked on TV by Kelly Freaking Clarkson. As Bill Simmons might say: not good times.

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