Sundance to launch environmental shows
by Adam Finley, posted Jul 24th 2006 12:05PM
In 2007, Robert Redford's Sundance Channel will launch a three-hour primetime block of shows called Sundance Channel Green. Original series and documentaries will focus on environmental issues, and the channel also plans to take the new initiative to other platforms as well, including an online portal called ECOMMUNITY and downloads for wireless devices. Redford has been an environmental activist for some time now, and it seems he's taking advantage of renewed public interest in this topic spurred by Al Gore's An Inconvenient Truth. I think there's an audience for this kind of programming, but I have doubts as to whether or not it will do much to persuade anyone who doesn't already have strong opinions one way or the other about these issues.