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November 24, 2014

AOL tries to capture the YouTube magic with revamped site

by Joel Keller, posted Jul 31st 2006 1:01PM
AOL logoAccording to this Washington Post article, our corporate benefactors over at AOL have decided to retool their video site to put more emphasis on user-uploaded videos. Of course, they're doing this in an effort to capture a piece of the massive success experienced by YouTube and Google Video over the last year or so. The new video site is set to launch on Friday, and will have a seach function similar to that of the other sites; there will also be 45 on-demand video channels, including exclusive programming from cable channels like Comedy Central, the History Channel, and Nickelodeon. According to TV Week, the site will also have an iTunes-style paid video download component.

I wonder how many people are actually going to upload videos to the AOL site. AOL has a huge built-in audience, but many of them still use dial-up, which will make it hard for them to download videos. So that means our corporate parents are going to have to market this to non-customers somehow, which will be tough. I admire that their trying to modernize their content, but it makes me wonder if they're just reacting to a trend rather than blazing their own trail.

[via Lost Remote and Bloglines]

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