Brian Williams: hates commercial promos, hates crap
"If my folks have a new slogan loaded up, they have not shared it with me. I think the feeling in this building is we'll do the best by being the best. I don't plan to change this newscast. We don't need to. Let's do the best newscast instead of the best commercials."
That last part seems to be an indirect nod towards the CBS commercials for Katie Couric taking over the CBS Evening News, and if you don't believe that, there's this quote, when asked why he's in Dallas, as Couric was earlier this summer:
"I'm not coming to address a rally or whip up large crowds of people."
Williams keeps track of the competition, and has been in the business long enough to know what would work on the show and what wouldn't.
"I could load up the Nightly News with crap and probably get a higher rating. We know how to do that but we won't."
NBC Nightly News continues to be the #1 network news program.
[via TV Newser]