Weeds new ad strategy: scratch n' sniff pot flier
You smell that? It's called creativity.
In an effort to drum up even more "buzz" for the second season of Weeds (it premieres this Monday night), Showtime placed an ad in the August 24 issue of Rolling Stone. What a great idea. Advertisements! This ad was special though. Similar to the hundreds of fragrance ads offering whiffs of Paris Hilton's latest vomit inducing stench, the Weeds ad had a scent strip of it's own.
Guess what it smelled like?
I suppose all we have to do now is wait for the news to report on the idiot teenager who got a hold of four or five of the ads, rolled them up into a big fattie, and got sick from inhaling all the ink fumes. Oh and if you want to see what the ad looks like, I placed it after the jump. Just don't bother scratching your computer screen. I tried already.


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