Bluetooth and CBS get together to promote fall shows

You're rushing through New York City's Grand Central Terminal, on your way to catch the 5:14 Metro North train to Mamaroneck. You only have a few minutes to spare. All of a sudden you catch something out of the corner of your eye: A Bluetooth-powered terminal. You step up to it and see the words 'free download'. It turns out to be a set of 30-second promos for upcoming shows on CBS that you can download to your cell phone. Not one to skip out on anything free, you download the promos, and skip gaily down to the train platform.

Well, that's what CBS hopes will happen (except the skipping gaily part, most likely). According to a post at lostremote the network is allowing users to download free promos of their shows from five Bluetooth-powered terminals situated around the famous New York City landmark. You can choose promos from new shows Shark, Smith, The Class and Jericho, or one from network stalwart CSI.

I could see downloading free content (full episodes) from these terminals. But 30-second promos to watch on a tiny cell phone screen? What's the purpose when you can download the promos from the Internet, or watch them on YouTube, or see them on TV? I don't see much, other than giving you a headache from squinting at the tiny pictures.