NBC to promote new show on Bebo.com

I guess we know who the target market is for this one. NBC's marketing department is reaching out to Bebo.com, a high school networking site, to promote its new series, Friday Night Lights. The network is basically starting a discussion about football, encouraging Bebo users to upload video, photos and blog about their own high school football experiences. Plus, NBC is sending out Friday Night Lights goodies to high school students in 100 television markets.

Friday Night Lights premieres on Tuesday, October 3rd. And if you're wondering why it won't air on Fridays... well, that's when NBC's target demographic is actually on the football field.

[Via Lost Remote]