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May 25, 2012

NBC to rerun fall pilots on its cable networks

by Joel Keller, posted Sep 4th 2006 11:39AM

Kidnapped logoNBC seems to have been at the forefront of promoting its fall shows on multiple fronts this year (given its fourth-place status last year, the effort is understandable). Not only were they the first to send pilot previews, but they made pilots available to Netflix users and make pilots available online. They've even invited some humble reporters to the set of their new drama Kidnapped (including me... more on this in a week or so). So it comes as little surprise that they are going to leverage NBC Universal corporate synergy to give their new shows as much exposure as possible.

According to TV Week, NBC plans on showing all of its fall pilots on its cable networks after they air. USA will show the network's dramatic pilots for an entire week at 11 PM, Sci Fi will show Heroes, and Bravo will show 30 Rock and Studio 60. I would imagine that these networks might also show the second runs of each episode, but those deals haven't been announced yet.

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Stone

Fox did this with 24 for a whole season, airing it on FX the following Sunday (?) after it aired on the network. It was a good idea which worked well for a show like that, and I'm surprised other networks didn't do this sooner.

September 05 2006 at 3:12 PM Report abuse rate up rate down Reply
Gus Jenkins

Sci-Fi really needs to stick to Sci-Fi. They are straying so far from Sci-Fi (Wrestling, Law & Order, Heroes) that it may be impossible to get back the fans they are losing.

September 05 2006 at 11:29 AM Report abuse rate up rate down Reply
Porchland

Cross777, it's all about the second chance. NBC doesn't want you to sit out "Studio 60" or "Kidnapped" or whatever just because you had somewhere to be the night the premiere aired.

"Lost" did this two years ago, replaying the pilot the Saturday after the premiere. Two weeks ago, Fox showed the pilot of "Vanished" the night after it aired.

September 05 2006 at 12:38 AM Report abuse rate up rate down Reply
Cross777

How in the world is this helpful to NBC. Now there is no reason to watch for these programs when they premier since you can catch them later on cable. Not to mention getting it online...

NBC has earned it's fourth place rating and this won't help.

September 04 2006 at 2:37 PM Report abuse rate up rate down Reply

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