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May 25, 2012

So, how did Katie Couric do on the CBS Evening News?

by Bob Sassone, posted Sep 5th 2006 7:09PM

Katie Couric - CBS Evening News

As expected, Katie Couric didn't drastically change how the networks do the nightly news, though there were a few interesting tweaks and one major scoop.

Couric has been saying that she wants to go deeper into the news headlines, and she seems to be doing that, by having more than one guest come on during a story about the war. At the same time, there seems to be less stories covered in the half hour than there used to be. And, of course, the web is going to play a big part in the program. The broadcast is the very first to be simulcast on the web live, and Couric is keeping a blog. Well, she started it. Looks like "CBS & Co." will be contributing, which probably means that Couric won't do much at all and other staff members and reporters will do most of the blogging.

One major new feature is the "Free Speech" segment, where a well-known personality gets to do a little essay on whatever is on their mind. Sort of like Nancy Giles does on CBS Sunday Morning, right down to the black background. Tonight it was Morgan Spurlock, who talked about the "smackdown hype" of the media and ratings and pundits. Future essayists will include Bill Clinton, Rush Limbaugh, and Bill Maher.

Another new feature: "SnapShots," which will...well, not really sure. I think it's classic pictures or something. Tonight they showed a vintage clip of Douglas Edwards from the CBS Evening News decades ago, holding up pictures of a baby Prince Charles. An odd choice for the first SnapShots segment, but maybe they wanted to tie it in to the history of The CBS Evening News.

The scoop: OH MY GOD SURI CRUISE EXISTS! The show had the cover of the new Vanity Fair (on newsstands tomorrow), which has an Annie Leibowitz photo of the baby, along with parents Tom and Katie. The other Katie, Holmes. This is the only part of the show I wasn't sure about. It's dangerously close to an infotainment show.

Couric ended the show by saying she hasn't figured out how to end each show. She showed a clip of other CBS news anchors and how they did it. She says if you have an idea, go to the web site and give her your suggestion. Maybe they'll even use it.

I think she should end each show by saying, "I'm Katie Couric, and I like asparagus."

As for the much-hyped James Horner score, they don't really play much of it before Walter Cronkite introduces the show. You know what would have been interesting? Dump the majestic movie score that all of the networks now use and go with a really bare, retro opening with just Cronkite announcing the show and maybe having one of those old ticker machines. Wouldn't that have been something?

OK, maybe the modern equivilent of the old news ticker, whatever that would be.

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Jim Caputo

Regarding Katie Curic: I have been watching the CBS evening news for several years and now that Katie Curic has come on board this past Sept/06, I nolonger find it interesting the way she comes across with the stories, Katie herself doen't look or comes across with the news as other achora do. I think Katie works well together a team line the NBC Today Show, but as a single achor she should be replaced A.S.A.P., before the CBS rating completely drop to its lowest ever.

Regards
Jim

October 17 2006 at 7:34 PM Report abuse rate up rate down Reply
helen holtz

my husband and i both think that katy is doing a great job. the toning down of makeup sure did the job. she is the lady next door who you can beleive and wish you were her friend. keep up the good work we love you

October 06 2006 at 7:24 PM Report abuse rate up rate down Reply
Lori

I am neither a fan nor a detractor of Couric. I saw her first night and was disappointed by the interview with Bush. To me it seems CBS went out of their way to get pictures of her legs. Making a big deal out of how to sign off shows her morning show thinking and goes further to make her look like fluff. I was glad when I learned CBS wanted a woman anchor but why not look at the women correspondents who do hard news? Taking her from Today leads many of us to think that the most important quality they valued was the good looking fluffy woman who would not be a threat to the male newscasters. I was a loyal viewer when Bob Scheiffer did the nightly news because he was honest in his reactions and questions while maintaining his reputation as an impartial reporter. You've lost me for the nightly news.

September 09 2006 at 7:15 PM Report abuse rate up rate down Reply
Doug McMillan

Just more gimmickry. Will Katy bring back vaudeville?

September 07 2006 at 9:43 AM Report abuse rate up rate down Reply
Frank Poppy

I came back to CBS when Bob S took over. I was disappointed in the news tonight as Curic seemed better suited to a People magazine presents the news. The snap shots are ridiculous....is this a news show. I love having a woman as anchor but someone failed her in not recognizing her real strength (morning show)and thinking she would be good at news. Sorry, I'm outta here.

September 06 2006 at 12:04 AM Report abuse rate up rate down Reply
James

I had to work this evening so taped the newscast and watched it later. It was okay, lite on hard news, reminded me of Dateline alot. I have no problem with Katie doing the evening news. She will be good at it. But when, and if, terrorists strike our soil again it's not her I'll be turning to for 24/7 coverage, it will be Gibson, Williams, or cable news. What some people don't realize is that Katie is not just the face of the evening news, she is the face of CBS News, and as such I feel she falls short.

September 05 2006 at 10:26 PM Report abuse rate up rate down Reply
Linda

Katie - you go girl! You're a true inspiration.

September 05 2006 at 10:18 PM Report abuse rate up rate down Reply
Smeagle

At $15 million a year, couldn't she afford a jacket that fit her properly? And at that price you shouldn't sound like you're reading directly from a teleprompter. And last but not least you shouldn't fumble over words at this level like she did. I'll stick with Brian Williams, thank you.

September 05 2006 at 10:14 PM Report abuse rate up rate down Reply
Joan

Dear CBS,
This is my first time to write you and its to tell you good bye as a viewer of ANY CBS News. Today you rolled out "Katie" to anchor your evening news, or at least that's what was advertised because in over 45 years I'm not watching. Katie is fit for your computers breakfast AM time slot but a joke for serious news. Now that you've got the "breakfast girl" instead of a real photojournalist like "Laura Logan" with field reporting and journalism credentials, you have no credibility, just the "breakfast girl" reading from the TelePrompTer.

Ratings, aside, you screwed up, my family is not watching or buying.

CWO

September 05 2006 at 10:06 PM Report abuse rate up rate down Reply
Barbara Tyrrell

I am not a big of Catie Couric, so Im glad I didnt get to see her big debut! Where in the world is Matt Lauer??

September 05 2006 at 9:57 PM Report abuse rate up rate down Reply

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