Just one turn off the TV and kids exercise day? Let's try this once a month, then two times per month and on and on.

It's tough to get kids exercise in during the cold winter months. There are tons of kids indoor exercises you and your family can do.

Good idea but let's get our kids to exercise more than one time per year.

I loved Cartoon Network's snarky take on the whole campaign. On Friday night they had a promo on which showed a bored kid dragging a stick along a picket fence, then the announcer saying "Other channels are showing this for three hours, don't you want to watch something cool?". Then they rattle off their special movie programming with Teen Titans and Pokemon. Someone in Williams Street had to have a hand in that.

It's not about changing the channel. It's about teaching kids there's something else OTHER THAN TV. It's about going OUTSIDE and PLAYING. If a channel that a kid absolutely worships, so to speak, says go outside and play. Then they learn that being outside doing physical active things, is more important than sitting inside and getting FAT!