Heroes episode to be edited in future broadcasts

I had no exposure to the brand insinkerator before this. They sued over a product plug, stupid. Here's the video of it http://www.superhiro.org/infamous-heroes-claire-garbage-disposal-scene-vt70.html

Keith, I wasn't referring to the size of the company, but the the size of the appliance. "Small-appliance company" means they make small appliances. "Small appliance company" (without the dash) means that they're a small company that makes appliances.

Lame that NBC couldn't just CGI-out the stupid brand name. Also stupid of ISE not to take advantage of the free publicity.

But Joel: ISE is no "small-appliance manufacturer". Besides holding approximately 85% of the market for garbage disposals (many of which are resold by other resellers with their own brand names) and other appliances, they're actually a division of Emerson, which is a 34 billion dollar company. And, if you look a little more closely, you might recall that NBC is owned by GE -- Emerson's biggest competitor in the appliance space.

The things you learn when you're having your kitchen remodelled.

Too bad. That was one of the only good scenes in either episodes of the show.

Now the irony... tons of people, including myself, were unaware that good old In-Sink-Erators were still available... until that episode of Heroes.

The next group of people that watch that episode will continue to live blissfully unaware that those disposal units still exist and thus will not seek them out when the need arises.

Nice one, Emerson. Fire your lawyers and your PR guys.

IS there another Garbage Disposal available? When I think disposals, I think In-Sink-Er-ator!!!!

That was a brilliant little moment in the episode, and I think the episode will be weaker without it. On the otherhand, now nerdy fans will talk about whether you've seen the "lost in-sink-erator" scene.

I thought it was good product placement. I dunno if my off-brand garbage disposal can do that well...

Couldn't the people at NBC just remove the identifying marks on the disposal and replace it with either no text or a fake name? I'm sure they have a computer or two lying around. This should satisfy the slimy lawyers and the people who make the garbage disposal brand I won't ever buy.

I thought the plane that crashed in Lost was a Lockheed L-1011? Given that Lockheed doesn't make or sell commercial airplanes anymore, I don't think they would care that much about the plane being depicted in Lost. (And I think the reason that Lost is using a L-1011 is because there were plenty of old, no longer flyable planes available that they could purchase cheaply to use as the debris on the beach in the first episode.)