Powered by i.TV
May 26, 2012

No breakout hits so far, say ad buyers

by Joel Keller, posted Oct 9th 2006 3:38PM
HeroesAccording to this article in the New York Post, analysts working for companies that buy ads on network shows have reported that, despite the highest-quality batch of pilots in recent memory, no real breakout hits have emerged just yet. Of course, the definition of a "hit" is a bit different than in the "olden" days of the mid-'90s, when shows like ER and Friends used to get 40 percent of the audience, as the article mentions.

The only new shows cited as being even moderate hits were Ugly Betty, which attracted 14.4 million viewers last week, and Heroes, which has been averaging 13.5 million viewers. Realize, though, that's a far cry from the top two shows of last week, Grey's Anatomy and CSI, each of which drew over twenty million viewers.

Add a Comment

*0 / 3000 Character Maximum

3 Comments

Filter by:
Tammy

I don't think there are any breakout hits either. There really hasn't been a show this season that has made me want to watch it as soon as it comes on or as soon as I can sit down to watch anything. There are plenty of shows I like and enjoy but there is nothing that I would be upset about if I missed an episode.

October 09 2006 at 7:53 PM Report abuse rate up rate down Reply
jeff

I'm not too sure, but didn't Greys Anatomy start off slow and build up an audience. Sometimes it takes a little patience, which networks and advertisers unfortunately lack most of the time.

October 09 2006 at 7:33 PM Report abuse rate up rate down Reply
Erica

We need a new definition of "viewers". I watch several shows online, like many other tech-savvy fans.

October 09 2006 at 5:20 PM Report abuse rate up rate down Reply

Follow Us

From Our Partners