The Cartoon Network Effect on manga
It's funny how popular manga has become in the last several years. And to think all I did was read Garfield and Heathcliff books. These days many people in the biz point to the Cartoon Network Effect on manga sales due to the increasing popularity of anime on the network. Thomas J. McLean, writing for Publishers Weekly, uses Bleach as an example. That particular manga was never a huge seller, but when the anime debuted on Adult Swim, sales of the manga began to soar. This is not true, though, for all comic books and graphic novels. In the case of manga and anime, the two often have a direct connection that makes it easier to move from one to another. American animated series based on comic books don't always have that connection, and the result is that a series like Fantastic Four, while popular, doesn't help the sale of Fantastic Four comic books that have no direct correlation with the television series. This difference, however, can work, as in the case of Teen Titans, a cartoon that looks nothing like the original comic books. The anime-style of that show probably doesn't hurt much, either.
[via Toon Zone]