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May 26, 2012

What is Fox's MySpace strategy?

by Chris Thilk, posted Oct 26th 2006 10:31AM
  • Filed under:
  • FOX
Marshall Kirkpatrick and TechCrunch is wondering what exactly Fox has in mind with their use of MySpace for online streaming of their shows. He points out that the combination of MySpace, which is seen in some circles as an unproven platform and shows that aren't exactly ratings powerhouses, leads to the conclusion that Fox doesn't really have a MySpace strategy. Or, at the very least, that strategy is to devalue the MySpace brand by streaming shows that are under-performing or off most people's radar.

After using most of the network's online streaming platforms I have to say I liked the MySpace functionality the best. It was the least prone to stopping in the middle of the video, it had the highest quality...I just thought it worked better than any of the alternatives. I'd hate to see it die because it's getting the dregs of the Fox programming lineup.

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Aj

They are both owned by the same company, so the shows are on the popular myspace, to try to get the shows to perform better.

October 26 2006 at 12:18 PM Report abuse rate up rate down Reply

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