Martha vs. Rachael
Are you a Martha Stewart person or a Rachael Ray person?I don't know if it's on the par of Mac vs. PC or Coke vs. Pepsi, but when it comes to their TV shows, I think we lean towards either one or the other. They're on at the same time in the Boston area, and I've been watching them the past week to see what the differences are, what their strengths are, their weaknesses, etc. Here's my special investigative report.
Theme Song:
No contest. This one goes to Martha. She has sort of a classic pop instrumental-ish theme (sounds like that song that starts out "Why don't you stop...", can't remember the name of it), and it suits the show. Rachael's theme is a little more chaotic (like the host), and includes the growl, "ohhhh, Rachael Ray!" That's annoying.
Hosts: Today Rachael said at the start of the episode that it was "going to be a very loud show." As opposed to which episodes? She has a certain, um, energy? If you don't like someone who never stops and they scream and they jump up and down and race from one end of the kitchen, saying things like "Yum!" and "EVOO!" and laughing, then Rachael Ray isn't for you.
Martha Stewart is quite the opposite. She's opened up a little since her new daily syndicated show debuted, but she's still Martha. She's very precise and when something goes wrong she doesn't really go with the flow. Even though she laughs and smiles, you can still sense a bit of tension behind the smile, like when Andy Dick was on the show recently (an extreme example, I know, because most guests don't throw pillow stuffing around and tell penis jokes, but still).
Rachael will talk more about burgers and football more than Martha will. Martha will talk about wine and going to Paris for fashion.
Content:
Martha seems to concentrate on crafts a little bit more than food, and goes through each step carefully. Rachael concentrates more on food than Martha, but really runs through the recipes, dumping ingredients in, grabbing pans, grabbing dishes, telling you several times throughout the hour to "go to the web site for the recipe." Rachael also has more guests on her show, ordinary viewers that she helps with cooking or gets a cool household tip from or helps with some problem (today she helped a woman who was didn't like spending money, which I didn't realize was a problem). Martha seems to have a lot of celebs on (Rachael does too, but concentrates on viewers more). Personally, I'm a food guy much more than a crafts guy, so that part of Rachael's show interests me more than Martha, but when Martha does food she explains it better. This is a toss up for me, though I zone out when Rachael is talking to women about shoes or relationship issues.
Sets:
I'm not sure, but I think Rachael Ray had George Lucas' Industrial Light and Magic come in and create her set. Not only is it large, the entire audience platform rotates to point toward whatever part of the stage Rachael is doing something in. Probably overkill, but cool. Martha's audience doesn't move, but her set is impressive. It's not even like a studio, it's like an extension of Martha's house, with a big kitchen backstage where the cooks prepare the food and seem to be working like Santa's Elves all day.
The winner? It's a toss up really. Rachael is more exhausting to watch than Martha, but I can probably relate to her better. But I can't choose. What say you?

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