Digital cable gets even nichier with Shalom TV - VIDEO

The other day, I was on assignment for another publication (yes, I write for other publications... gotta keep up the flow of bling and Courvosier) at a Manischewitz-sponsored kosher cook-off, and I saw this older guy running around with a cameraman, getting in the contestants' and judges' faces and asking them questions about the food they were either cooking or eating. The identifier on his microphone said "Shalom TV," and since I'd never heard of it, I asked the gentleman for a card.

It turns out that the gentleman was Rabbi Mark Golub, the founder of a new digital cable on-demand network called Shalom TV, which will broadcast shows about Jewish heritage and culture. Apparently, it's the first national TV network dedicated to the Jewish faith. Right now, it's only on a couple of cable systems, the biggest being in the Philadelphia area, but it's already gotten some media coverage, including a mention on The Daily Show's "The Week in God", video of which is after the jump. Let's just say, Sam Bee isn't particularly kind to Shalom TV (my favorite line: "Finally, a TV network that's run by Jews!"). But the network put it on their website. Any publicity is good publicity, right, bubbeleh?