Turner launching new broadband comedy destination

Turner Broadcasting will be unveiling a new broadband comedy site in January called Super Deluxe. I don't know why they didn't give it a more comedic name, since "Super Deluxe" sounds like some kind of sandwich, but there you go. The new site, according to a press release, will feature both new and established comic talent and is meant to provide a place for comedians to develop and broadcast new ideas to the online audience. This will include short films, sketches and original online series. The site will also feature tools that allow users to upload their own content and communicate with the comedians in an open forum.

I guess we'll have to wait until January to see if this delivers anything worthwhile, but I will say I think it sounds like a cool idea, a kind of combination of YouTube and Comedy Central's Motherload. Then again, everything this new site offers can pretty much be done on YouTube, and already has. The key to standing out might be in developing a "community" that rivals that of YouTube's.