With the release of Borat this Friday to movie theaters around America, HBO wants to remind you that they were the ones who gave U.S. audiences a look at the lovable Sacha Baron Cohen character that appeared regularly on Da Ali G Show. So, with that in mind, the network is going to go Borat crazy over the next two weeks.

It will begin this upcoming Saturday when HBO airs all 12 episodes of Ali G not once, but twice. The run of episodes (I get tired of saying marathon because it really isn't) will begin at noon and end at 6:00 PM. Then, the network will air eight episodes on Monday (from 9:00 pm to 1:00 am) and four on Tuesday (8:00 pm to 10:00 pm). If you miss those episodes they will be available on HBO on Demand from November until late January.

One can hope that the media blitz on this new movie as well as the word on the street makes Borat the hit of the year in the theaters. We shall see come this Friday.