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Honda: the cog commercial

by Jonathan Toomey, posted Nov 4th 2006 8:33AM

Honda

Oldie but a goodie here. I haven't even seen this in at least two years but I stumbled on to it earlier today while digging around on YouTube. What is it that I speak of? Quite possibly one of the coolest commercials (it's like a tiny film really) that I've ever seen. Made by Honda in 2003, the cog commercial was only released in Britain and the Internet so I'm not sure how many people actually know about it. Tons probably, but whatever -- it's still fun to watch. It's actually quite similar to this "10,000 coins topple over" video that Adam posted about a few weeks ago.

So go ahead and watch it. The video is after the jump. But while you do, think about this: According to Honda's Wikipedia page, it took the filmmakers and engineers 606 takes to make this elaborate machine do what it was supposed to in front of a camera. I'm glad they didn't give up. Perhaps this commercial is the root of my obsession with the Honda crab?

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Barry Jones

Having spent most of my life creating television advertising, I know what those CGI savants are capable of. (Don't the effects in the Honda spot all seem pretty simple to execute compared to what we've seen in movie animation?) I'd lay huge odds that this spot was NOT shot live, and the whole story about taking months to shoot and costing $6 million etc etc is a giant hoax. I'd love to be proven wrong. - Barry

December 27 2006 at 9:50 AM Report abuse rate up rate down Reply
Owen

The wheels were able to move uphill presumably because there was some extra weight attached to the top inside of each wheel. It would require quite the balancing act though.

November 05 2006 at 11:20 AM Report abuse rate up rate down Reply
Erica

Enough with the Youtube whoring!

November 05 2006 at 1:13 AM Report abuse rate up rate down Reply
Greg the Paladin

Did those wheels go uphill? Doesn't seem like there was enough force to have each one push the other, but i'm no expert in that sort of thing.

November 05 2006 at 1:07 AM Report abuse rate up rate down Reply
MrC

If you like that one (or just Honda) make sure you check out:

http://www.youtube.com/watch?v=pMxZ5ZYUZIE

and
http://www.youtube.com/watch?v=c36_el1aID4

November 04 2006 at 8:32 PM Report abuse rate up rate down Reply

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