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July 5, 2015

Buffy did not invent the phrase "not so much"

by Bob Sassone, posted Nov 10th 2006 4:30PM
BuffyI'm not sure what is more infuriating about this article, the fact that they try to convince us that the phrase "not so much" was first used on Mad About You and Buffy The Vampire Slayer, or the fact that anyone in the world actually thought that the phrase "yada yada yada" was invented by the people at Seinfeld.

When you get older, you begin to realize how fast pop culture moves and what a short memory a lot of people have when it comes to TV shows, movies, and music. I (and other people I know) was using the phrase "not so much" in the 1980s, so it must have been around even before then. And as for "Yada yada yada," the article does point out that it was used by Lenny Bruce in the 60s, and I bet that it didn't originate with him.

I think people want to make pop culture more current and hold it close to them, call it their own. . That doesn't mean that the increased usage of "not so much" on Buffy and The Daily Show isn't an important thing. The more something is used, the more important it becomes. But that's not the same as creating it or being the first. (Side note: Yes, that is our Joel Keller quoted in the piece!)

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